The Evolution and Influence of Goth Jeans in Fashion


Intro
The fusion of fashion and subculture has always given rise to styles that tell stories. Among these, goth jeans have evolved from a niche expression to a statement piece celebrated in contemporary wardrobes. Originating in the themes of darkness, rebellion, and individuality, these garments are more than just clothing; they encapsulate a lifestyle. Many might wonder what lies behind this evolution and why goth jeans continue to hold sway in the fashion world today.
The journey of goth jeans, predominantly black and often featuring unique cuts, reflects the evolution of the goth subculture itself. What started as a rebellion against mainstream fashion has now carved a niche as a versatile, stylish, and widely accepted fashion choice. Their journey is crafted from threads of history, artistry, and personal expression, each stitch imbued with meaning and influence.
As we delve deeper, we will uncover the essential pieces that every fashion enthusiast should consider acquiring, as well as styling tips that cater to a diverse range of occasions, ensuring that your wardrobe always speaks to your identity.
Understanding Goth Culture
Goth culture, often perceived through its distinctive aesthetic and intense emotional expressions, has a notable significance in the realm of fashion. In this exploration of goth jeans, appreciating the roots of goth culture is like unlocking a treasure chest; it reveals not just style choices but also a rich tapestry of history, rebellion, and a quest for identity.
The goth subculture began taking shape in the late 1970s, emerging from the ashes of the punk movement while infusing its elements with an ethereal twist, darker themes, and dramatic fashion statements.
Origins of Goth Subculture
The goth scene can trace its roots back to post-punk music, which sought to delve into the shadows of human emotions. Bands like Bauhaus and Siouxsie and the Banshees laid the groundwork with their haunting soundscapes, inviting fans who were drawn to alternative modes of expression. Not only did music play a crucial role in its inception, but the gothic literature of the 19th century, from authors like Edgar Allan Poe and Mary Shelley, also greatly influenced the aesthetic and philosophical underpinnings of goth culture.
As goths took to the streets in their uniquely stylized attire, often characterized by dark clothing, intricate jewelry, and elaborate hairstyles, they carved out a space that rebelled against mainstream norms, creating a community that thrived on inclusivity, individuality, and self-expression.
Key Characteristics of Goth Aesthetics
Goth aesthetics are marked by a heavy use of dark colors, particularly black, which symbolizes both mourning and an embrace of the mysterious. Fabrics like velvet, lace, and leather often feature prominently, adding layers of texture that catch the eye.
Accessories play an equally vital role, including chokers, studded belts, and ornate silver jewelry that evoke themes of the macabre and the mythical. The allure of goth style doesn’t stop at clothing; it extends to makeup—think dramatic eyeliner, pale foundations, and rich lip colors—which further underscores the contrast between light and dark.
The Role of Fashion in Goth Identity
Fashion serves as a cornerstone of goth identity, functioning as a visual language through which individuals communicate their beliefs, emotions, and rebellion. For many within the subculture, clothing is not merely about appearance; it is about creating an armor against a world that often misunderstands them.
Wearing goth jeans, specifically, is not just a fashion choice but a statement of solidarity within the community. These jeans serve as the ultimate canvas, often adorned with unique embellishments or custom modifications, conveying individual stories and experiences.
The act of dressing in goth fashion allows for a shared vocabulary among community members, forging connections that transcend the superficial aspects of style.
"Goth fashion is not just clothes; it reflects a deep-seated identity and often a sense of belonging to something bigger than oneself."
The Historical Context of Jeans
Jeans have a rich narrative steeped in historical significance, weaving through various cultures and social movements, transforming from mere work attire to iconic fashion statements. The pivotal moments in this evolution not only shape the fabric of society but also influence subcultures like goths, who adopt and adapt styles to create their own identity. Understanding the historical backdrop of denim allows us to appreciate its broader implications in terms of cultural expression and subcultural affiliations.
Jeans in Various Subcultures
The adoption of jeans by different subcultures presents a captivating exploration of social dynamics and identity. Initially crafted as rugged trousers for laborers, jeans quickly caught the eye of youth countercultures. In the 1950s, the likes of James Dean and Marlon Brando popularized denim among rebellious teens, establishing its symbolic stature against conformity.
As decades unfolded, various groups, like the hip-hop djs in the 1980s and grunge bands in the 1990s, embraced jeans, customizing them with their flair. Each group transcended denim's origins, reshaping its meaning within their context. Goths, in particular, adopted jeans as a canvas for expressing their unique worldview—pairing them with dark fabrics and contrasting textures to forge a strong aesthetic that speaks to individuality and rebellion. Therefore, the importance of jeans is not merely in their construction but rather in how they've stitched themselves into the fabric of diverse cultures, each thread telling a story of self-identification and community.
Evolution from Workwear to Fashion Statements
The transformation of jeans from functional workwear to fashion staples illustrates the fluid nature of clothing in reflecting societal shifts. Originally designed for utility, they became trendsetters, particularly as denim mills sought to capitalize on a growing appetite for casual yet stylish garments.
By the 1960s, jeans began showing up on high-fashion runways, signaling a major shift in attitudes toward casual wear. Influencers like Yves Saint Laurent introduced denim in their collections, casting aside stereotypes and embracing its versatility. This evolution affirmed jeans as a democracy of fashion, where the working class and societal elites could don the same fabric, though in vastly different ways.
With the advent of goth culture in the 1980s, jeans morphed again, reflecting a darker sensibility. The common use of distressed textures, embellishments, and layers allowed for a uniquely expressive form of rebellion tailored to their new audience. By this time, jeans had shed their simplistic identity and became a canvas illustrating the profound changes within youth culture.
Influence of the Punk Movement on Denim
Punk movement's energy in the 1970s played a substantial role in redefining how jeans were viewed and worn. It was an age of anarchy, and fashion mirrored that outburst of raw emotion; jeans were not just worn but manipulated. They were torn, painted, and patched to personify the spirit of defiance against mainstream conventions. Bands like the Sex Pistols championed this gritty, unrefined take on denim, propelling it into the rebellious lexicon of youth attire.
This era set the stage for a merging between punk and goth styles. While punks favored asymmetry and rips, goths gravitated towards layers and darker dyes. The influence of punk on goth jeans is visible through the adoption of similar styles that conveyed dissent yet remained distinctly gothic in interpretation. Goth upped the ante on denim by incorporating lace and chains, establishing itself as both a critique of modern life and a celebration of subversion.
In essence, the punk aesthetic infused goth jeans with an unapologetic rebellious spirit, intertwining their destinies deeply within the realm of alternative fashion.
Through these layered histories, it becomes evident that the evolution of jeans is tied intrinsically to the narratives of those who wear them. Each fold and stitch encapsulates moments in time, societal feelings, and cultural shifts. Understanding this context enriches our comprehension of goth jeans today and underscores their role in the ongoing dialogue between fashion and identity.


Goth Jeans Defined
Understanding goth jeans is essential to grasp their impact on both fashion and culture. These jeans are not merely a piece of clothing; they embody a lifestyle and an attitude that reflects individuality and rebellion against mainstream norms. As goth culture has evolved, so too have the styles of denim associated with its followers. Examining what defines goth jeans reveals the deeper connection between fabric, identity, and expression, and underscores their relevancy in modern fashion.
What Makes Jeans 'Goth'
When addressing what makes jeans "goth," several defining characteristics come to the forefront. First and foremost, color plays an integral role; black is the reigning choice. However, this does not mean that shades like deep purple, dark green, or even blood red aren't part of the mix. The preference for darker colors symbolizes the goth aesthetic's affinity for the macabre and mysterious, echoed in other facets of goth fashion.
Construction and design details further set goth jeans apart from their mainstream counterparts. They often feature:
- Ripped elements: Strategically placed tears which can signify rebellion or a rejection of conventional beauty standards.
- Embellishments: Studs, chains, or patches that add both texture and a sense of personalization. Each element can reflect personal history or sentiment.
- High waist and wide-legged cuts: While skinny jeans have historically been popular, the goth community is now embracing looser fits, aligning them with other alternative styles.
All these elements come together to make goth jeans not just a fashion choice, but a powerful declaration of self-expression and identity as well.
Common Features of Goth Jeans
Venturing deeper into the common features of goth jeans, a distinct aesthetic emerges that signals their wearers' connection to the goth subculture. Here are some notable features:
- Fabric choices: Heavier denim is preferred, often paired with cotton or leather accents. These materials contribute to a rugged feel, aligning with goth's darker themes.
- Cut and fit: Besides looser styles, some goth jeans may incorporate unique designs such as asymmetric hems or a distressed look, reinforcing the idea of alternative thinking.
- Functional details: Pockets, rivets, and zippers—often larger or more prominent—help create a sense of utility. This application also nods to the punk influences that loom over goth fashion.
- Creative prints and patterns: While the prevailing color scheme leans dark, prints that depict gothic motifs like skulls or bats can be part of the designs.
"Fashion should be a form of escapism, and not a form of imprisonment." – Alexander McQueen
With this mix of features, goth jeans not only serve a functional purpose but also act as a canvas for real-life stories, artistic expression, and emotional resonance. This makes them a unique and meaningful staple within a wardrobe that strives to express more than just basic style.
Styling Goth Jeans
When discussing goth jeans, understanding how to style them is crucial. The beauty of goth jeans lies in their adaptability, making them a staple in any goth wardrobe. Styling these jeans not only reflects personal tastes but also showcases one's individuality within the goth subculture. Key elements from accessories to layering techniques play a big role in achieving the quintessential goth look. Here’s a closer look at how you can effectively style goth jeans for different situations.
Pairing with Accessories
Accessories can make or break an outfit, and with goth jeans, they are especially pivotal. Choose jewelry that resonates with the goth ethos, such as chunky rings or pendants shaped like skulls or moons. Leather chokers are always a solid pick; they blend well with the aesthetic and draw attention to the neck, enhancing the overall look. Plus, don’t underestimate the power of belts—a studded belt can add an edgy touch to your jeans.
For bags, look for options made from materials like leather or canvas in darker colors. Perhaps a crossbody bag adorned with spikes is the way to go. It's functional while still being stylish, fitting seamlessly into the goth theme. Lastly, hats deserve mention. A wide-brimmed hat or beanie can add a cool layer to your entire outfit.
Top and Footwear Combinations
The tops you select can shift the vibe of your goth jeans instantly. A classic band tee featuring your favorite gothic rock group tucked in creates a casual yet intentional look. On chillier days, opt for a fitted turtleneck or a lace-trimmed blouse, which introduces texture. Layering works well here, often adding depth to the outfit.
Footwear is equally important. Combat boots or platform shoes can elevate the goth aesthetic. Think Doc Martens or platform creepers—these shoes don't just look tough; they’re built to last.
You could consider:
- High-top sneakers for a street-style edge.
- Knee-high boots for a dramatic flair.
Each choice must work together to present a cohesive look.
Layering Techniques for Cold Weather
When the temperature drops, it doesn't mean you have to compromise your goth style. Mastering layering is fundamental for maintaining warmth while looking good. Start with a basic long-sleeve top in black or deep red. Then, think about adding a slouchy cardigan or a dramatic duster coat. These can be quite effective, not just for function but style as well.
The key is to mix fabrics. Think denim, leather, or velvet layers. When wearing goth jeans, a lightweight thermal underneath can add warmth without bulk. Lighter fabrics as underlayers allow for movement and comfort throughout the day.
For accessories, consider draping a dark shawl or an oversized scarf around your neck—this adds to your layering and provides extra warmth.


In summary, whether it’s through accessories, top and footwear choices, or layering techniques, styling goth jeans offers endless possibilities. Each element can be tailored to project your distinct personality while still aligning with the gothic aesthetic.
Current Trends in Goth Jeans
Goth jeans have witnessed a remarkable evolution, blending with contemporary fashion while staying true to their roots. This section explores current trends that not only showcase the versatility of these garments but also reflect the larger cultural shifts within goth subculture. Understanding these trends can offer insights into how goth jeans are more than just a fashion choice; they are statements of identity, artistry, and self-expression.
Emerging Styles and Cuts
The landscape of goth jeans is constantly adapting to changing tastes, with emerging styles and cuts that cater to a range of personal expressions. Some notable trends include:
- High-waisted Cuts: These jeans are experiencing a comeback, influenced by vintage styles. They pair well with crop tops and band tees, offering a retro vibe while providing a flattering silhouette.
- Distressed and Ripped Detailing: Emphasizing a DIY attitude, distressed and ripped jeans have become iconic in goth fashion. This rugged look conveys rebellion, adding character to an outfit. Many brands are now offering more artisanal distressed options, enhancing individuality.
- Flared and Bell-bottom Styles: After years of skinny jeans dominating the scene, we are seeing a shift back to flared and bell-bottom cuts. These styles not only evoke imagery of the 70s punk scene but also add drama to the gothic ensemble.
- Utility and Cargo Designs: With a shift towards practicality, cargo-style goth jeans are making waves. The added pockets and durable fabrics are great for both aesthetics and utility, attracting those following a more lifestyle-oriented approach to goth fashion.
Each emerging style presents an opportunity for self-expression, allowing goth enthusiasts to experiment and showcase their unique personalities while adhering to the core characteristics of the subculture.
Color and Fabric Innovations
In addition to new cuts, innovations in color and fabric have also marked the current goth jeans landscape. It's fascinating to see how these elements interplay with the goth ethos:
- Rich Dark Hues: While black remains the staple, dark plum, emerald green, and deep navy colors are gaining popularity. These tones can evoke the same feelings as black while adding a fresh twist.
- Textured Fabrics: Velvet, corduroy, and leather finishes are becoming staples in goth jeans. These textures not only enhance the sensory experience of wear but also offer depth to an outfit. For instance, a pair of black velvet jeans can seamlessly transition from day to night while maintaining that quintessential goth aesthetic.
- Sustainable Options: Fashion today is increasingly pivoting towards sustainability. More brands are crafting goth jeans from recycled materials or using eco-friendly dye techniques. This not only aligns with a growing consciousness about the environment but also resonates with the values of many within the goth community who often embrace alternative lifestyles.
"In the world of goth fashion, the clothes you wear tell your story. Every cut, every fabric choice is an extension of who you are."
Fashion bloggers, stylists, and retailers should pay close attention to how these trends manifest in the market. Understanding them can not only encourage more dynamic styling choices but also facilitate a deeper connection with a community that values personal expression through fashion.
Goth Jeans in Popular Culture
Goth jeans do not just inhabit the closets of subcultural aficionados; they have carved a significant niche in the larger tapestry of contemporary fashion. The influence of goth jeans has transcended their origins, becoming a marker of rebellion and self-expression. As fashion evolves, these garments reflect a cultural dialogue that speaks to the sentiments of today’s society. In popular culture, goth jeans symbolize a fusion of music, art, and lifestyle that resonates with diverse audiences.
Influence of Music and Film
Music and film stand as pillars that uphold the aesthetic of goth culture, naturally boosting the visibility of goth jeans. Artists like Siouxsie and the Banshees, The Cure, and later outfits like My Chemical Romance have not only shaped musical narratives but also dictated fashion trends. Their artistry often infused a dramatic flair that goth jeans paralleled, offering a canvas for personal expression.
Film, too, plays a pivotal role. Movies centered around goth themes or featuring goth characters showcase denim in various contexts, which inspires audiences. Take, for instance, the cult classic The Crow. Brandon Lee’s iconic portrayal as Eric Draven brought forth a visual style interwoven with dark elegance, frequently adorned with layered black denim, influencing countless viewers to adopt similar aesthetics in their real lives.
The sheer integration of goth jeans in these media formats drives enthusiasts to not only adopt but also adapt the style, mixing it with personal elements to create unique statements.
"Fashion is a way to say who you are without having to speak." - Rachel Zoe
This quote embodies why goth jeans, through the lens of music and film, have become more than just denim; they are a loud declaration of individuality.
Presence in Fashion Runways
As goth elements seep into mainstream fashion, runways have not shied away from showcasing goth jeans. Designers often breathe fresh life into these styles, incorporating them into their collections, which demonstrates the cyclical nature of fashion. Collections from names like Alexander McQueen and Vivienne Westwood have indeed brought goth aesthetics to the forefront.
Fashion weeks have witnessed models strutting in distressed denim with embroidered skulls, lace accents, and innovative silhouettes—each piece capturing the essence of goth while appealing to fashion-forward thinkers. This presence signifies a shift in how goth jeans are perceived; they are now celebrated for their craftsmanship and aesthetic appeal, rather than being viewed solely as subcultural attire.
Moreover, street style often picks up these inspirations from high fashion, showcasing how the goth influence permeates everyday wear. This interplay between high fashion and street style illustrates an ongoing dialogue about identity and conformity, truly encapsulating the spirit of what goth jeans represent today.
In summation, the resonance of goth jeans in popular culture, through music, film, and the fashion industry, underscores their significance as a powerful means of self-expression. They send a clear message: that fashion is not merely about aesthetics but about embracing identity and challenging societal norms.
Sustainability and Goth Jeans
As we immerse ourselves in the fashion landscape of goth jeans, it is crucial to consider the looming presence of sustainability in contemporary clothing choices. The demand for ethical fashion has never been higher, propelling discussions about how garments are made, the materials used, and their environmental impact. Goth jeans, which have made their mark with their distinctive style, must also adapt to meet these eco-conscious demands. This section delves into ethical production practices and the growing trends of recycling and upcycling in this unique segment of fashion.
Ethical Production Practices


One of the cornerstones of sustainable fashion is the commitment to ethical production. This means ensuring that the labor involved in creating goth jeans adheres to fair wages and safe working conditions. Brands that focus on these principles often take a hard look at their supply chains. They seek out local artisans or factories that prioritize workers' rights, which contrasts starkly with fast fashion's tendency to cut corners for lower prices.
- Transparency: More companies are opening up about their manufacturing processes. This transparency allows consumers to make informed choices, fostering a deeper connection to the clothing they wear. It’s about knowing not just where the jeans come from but who made them.
- Quality over Quantity: Focusing on quality materials is vital. Well-made goth jeans can last much longer than their cheaper counterparts, which can encourage consumers to invest in fewer pieces, rather than hunting for multiple ill-fitting pairs.
"When we wear clothing that reflects our values, we not only express our identity but also contribute to a movement towards a more responsible fashion industry."
Creating ethical goth jeans also involves looking at the materials. Organic cotton, Tencel, or recycled denim are gaining traction. These fabrics not only offer the dark, edgy look associated with goth aesthetics but do so with a lighter environmental footprint.
Recycling and Upcycling Trends
Recycling and upcycling are making waves, adding layers of creativity to the goth fashion narrative. This is not just about reusing fabric; it’s about breathing new life into old garments, becoming a part of a cycle that respects the planet. Goth jeans are perfect candidates for this trend, as many enthusiasts enjoy customizing and modifying clothing to make it uniquely theirs.
- DIY Movement: The do-it-yourself culture resonates strongly with the goth subculture. By altering existing jeans, such as adding patches, spikes, or distressing them, wearers can create a one-of-a-kind piece that resonates with their personal style.
- Vintage Market: The second-hand market is flourishing. Thrift stores and online platforms are treasure troves for finding unique pieces, including pre-loved goth jeans. Not only does this practice promote sustainability, but it allows individuals to embrace the past while showcasing their individuality—truly a win-win situation!
Thus, the marriage of sustainability and goth jeans is not merely a passing trend. It is a necessary evolution as the fashion world strives to reconcile options for personal expression with the health of our planet. As we navigate this new chapter, the focus remains on not just how we look, but the stories we tell through our clothing.
Comparative Analysis with Other Styles
The comparative analysis of goth jeans alongside other styles serves as a pivotal exploration within this article. By understanding how goth jeans relate to punk and other denim genres, readers can better appreciate their unique identity and relevance in contemporary fashion. Analyzing these relationships sheds light on the distinct characteristics, influences, and development trajectories that have shaped the goth jeans we see today.
Goth vs. Punk Jeans
Both goth and punk jeans share a rebellious spirit hailing from subcultures that emerged in the late 20th century. However, the nuances in styles reveal much about the different identities they embody.
- Fabric Choices: Goth jeans often utilize darker hues and heavier fabrics, which align with the aesthetic of melancholy and depth. On the other hand, punk jeans may lean towards distressed fabrics or even include patches and pins, portraying a more aggressive stance against societal norms.
- Styling Elements: Gothic styles prefer a more tailored, elegant look, frequently adorned with lace or elaborate stitching. Punk jeans, conversely, prioritize a rougher, DIY ethos, often showing signs of wear and tear.
- Cultural Impact:
The goth aesthetic aims to evoke emotion and introspection, while punk fashion primarily focuses on rebellion and anti-establishment ethos. Thus, the statement each style makes resonates deeply with their respective subcultures.
To some degree, goth jeans appear more sophisticated, often viewed as a canvas for expressing deeper narratives. Punk jeans, remember, scream out loud with their 'let's break the rules' attitude, hence highlighting the contrasts in how these two genres express rebellion.
"Goth jeans might whisper dark secrets of timeless existential musings, while punk jeans scream for anarchy in the fashion arena."
Feminine vs. Masculine Goth Jeans
In examining goth jeans, one cannot ignore the variations that exist between feminine and masculine styles. Each category resonates with different facets of the goth identity, and understanding these distinctions is vital.
- Fit and Silhouette: Feminine goth jeans often feature more fitted silhouettes that accentuate the figure, embodying elements of grace intertwined with darkness. They might include flared legs or high-waisted designs, invoking a vintage feel.Masculine goth jeans, however, tend to favor a looser fit, providing comfort and an unrestrained vibe. Straight leg or baggy styles dominate this approach, often with minimal embellishments, showcasing the rugged individualism often associated with the masculine aesthetic.
- Color Palette:
While some overlap occurs, feminine styles might explore colors like deep purple or emerald in addition to the classic black. Masculine styles usually stick with darker shades, sticking religiously to black and grey. - Embellishments and Details: Feminine goth jeans might include lace, embroidery, or unique stitching patterns, capturing an intricate balance between strength and softness. In contrast, masculine styles rely on fewer embellishments but may adopt functional elements like larger pockets or metal buckles, focusing on utility without sacrificing the goth essence.
This comparison ultimately highlights not only the nuanced differences within goth jeans but also how gender perceptions shape fashion choices. The goth aesthetic can be powerful regardless of the category, enriching its narrative even further.
By juxtaposing goth jeans with punk counterparts and examining gendered interpretations, we gain a deeper understanding of the threads that weave these styles together, revealing that the fashion landscape is as intricate as the lives we fashion ourselves into.
The Future of Goth Jeans
As we step into an era marked by rapid change, the metamorphosis of goth jeans remains troubling yet fascinating. They are not merely a fashion statement anymore; they encapsulate age-old subcultural sentiments evolving alongside broader societal shifts. The future of goth jeans hinges on several critical factors, including cultural acceptance, sustainability trends, and the overarching influence of the digital world.
One major element shaping the future of goth jeans is the kind of acceptance they garner in mainstream fashion. While once considered solely an emblem of rebellion and darkness, goth aesthetics are slowly seeping into everyday wardrobes. No longer confined to underground venues or festivals, pieces adorned with dark sentiment now grace unexpected settings, like street style events and even high-end fashion runways. As acceptance continues to broaden, the potential for goth jeans to become a staple within a diverse range of wardrobes expands too.
Evolving Perceptions and Acceptance
The changing landscape of fashion reflects an evolution in perceptions. Goth jeans, which originally communicated a clear allegiance to a particular lifestyle, are now abstracted beyond their traditional confines. Over time, design elements like distressed fabric, dark color schemes, and unique detailing have transcended their roots. This shift allows wearers from various backgrounds to adapt the goth aesthetic to individual tastes. People are blending styles, taking what they love from goth and melding it with their own unique flair.
Notes from the underground play a significant role in this transition. Now, fashionistas are reimagining goth jeans, bringing new life to them through striking combinations and innovative styling choices. Many folks find this refreshing, evolving the narrative from a strict subculture to a broader palette of self-expression. The acceptance grows as we invite diverse interpretations of these garments that tell everyone's unique story.
Influence of Social Media
In today's hyper-connected world, social media platforms are pivotal in shaping trends and fostering discussion. They serve as a stage where fashion identities, including goth culture, can be expressed and explored far beyond geographical limitations. Platforms like Instagram and TikTok showcase the versatility of goth jeans with a click. Influence comes from countless fashion influencers and content creators who share their takes on styling these jeans, impacting the choices of a global audience.
The power of social media also lies in its capacity to challenge stereotypes. Hashtags geared towards goth aesthetics enable broader reach while illuminating discussions about identity and self-expression. With each post and comment, new ideas take root.
"The beauty of goth jeans is not just in their appearance, but in the stories they tell and the audiences they reach."
The interplay between evolving perceptions and social media thus hints at a bright future for goth jeans. They evolve not just as an item of clothing but as a signifier of diverse identities and cultures colliding and reshaping understandings of goth fashion. As these jeans find further acceptance both online and offline, their journey from subculture staple to contemporary clothing revolution is only just beginning.